The Gadsme blog
How in-game advertising actually works, for brands and game studios
Guides
What Is In-Game Advertising?
How the channel works, the formats available to advertisers, and what can actually be measured inside a game.
For brands
Clickable Intrinsic In-Game Ads for Performance Marketing
Click-enabled placements turn gameplay into a measurable performance channel, with installs and conversions tracked end to end.
For brands
Intrinsic In-Game Advertising for Brands: Strategy and Execution Guide
When the channel fits, which format matches which objective, what targeting really offers, and the mistakes that sink campaigns.
For game studios
In-Game Advertising for Game Developers: Monetization Guide
Revenue drivers, realistic CPM and fill rate expectations, SDK integration, and how to place ads without hurting retention.
Guides
How Intrinsic In-Game Advertising Works at the Rendering Level
Why games are not web pages: the rendering loop, dynamic creative delivery without a new build, and measurement tied to gameplay.
Company
We raised $8 million in seed round
An $8m seed round backed by Galaxy Interactive and Ubisoft, 11 months after launch.
In-game ads in your campaign, or in your game?
Our team can walk you through formats, measurement and SDK integration