For game studios
Increasing complex integration with no dynamic capabilities. Only one off as programmatic was not possible for immersive ads
About us
From adTech expertise to gaming passion in early 2020, Gadsme was founded on a singular ambition: Enable brands to advertise at scale in gaming as a medium
Why Gadsme was createdSolving systemic industry challenges
The founders identified three critical issues in the digital advertising ecosystem that hindered the growth of the gaming industry
For players
Before Gadsme, intrusive advertising ad formats compromise the gameplay and harming long-term player retention
For brands
Before Gadsme, only intrusive ad formats were available on non curated games. Campaigns did not allow targeting and multiple games frameworks. With no means of independent measurement and tracking of KPIs
Gadsme was engineered to address both challenges by creating a sustainable, non-intrusive monetization model
A clear visionProtecting the player experience
The vision is to redefine how brands engage with players inside game environments, without ever disrupting gameplay
By making advertising a natural extension of the game world, Gadsme enables studios to capture fair and sustainable value while allowing brands to drive meaningful, measurable campaign KPIs.
This mission is reflected in the name:
Gadsme — literally “Ads in Game”
100% proprietary technologybuilt in-house
Innovation is at the core of our platform. All Gadsme technologies are built entirely in-house and are fully proprietary
This approach allows us to maintain absolute control over our technology stack, ensuring the highest technical standards. It enables us to innovate continuously at the intersection of gaming, high-fidelity rendering, and real-time advertising delivery
Our teamThe people behind Gadsme
Gadsme is powered by a multidisciplinary team combining deep expertise in game development, AdTech, rendering technologies, and data operations. Each team member contributes to building a platform designed to respect the artistic direction of games while delivering measurable performance for advertisers
Guillaume Monteux
Co-Founder & CEO
Luc Vauvillier
Co-Founder & CTO
Simon Spaull
Co-Founder & CRO
The founding team brings a proven track record of scaling digital infrastructure
Before launching Gadsme, Guillaume and Luc spent nine years building a digital venture that was acquired by Altice in 2017.
Shortly after, they partnered with Simon to complete the leadership team and provide the strategic foundation for Gadsme. Simon previously spent 7 years at AppLovin.
Our cultureTechnical excellence & integrity
Driven by a strong engineering culture and a deep understanding of the gaming ecosystem, Gadsme operates on four core values
Fair business conduct
Focusing on sustainable growth for studios and advertisers
Product integrity
Respecting the work of developers and the flow of players
Transparency
Maintaining open, honest partnerships with all stakeholders
Technical excellence
Building for performance and stability
Join the Gadsme team
Gadsme continues to grow and is always looking for talented individuals passionate about games, technology, and pushing the boundaries of digital innovation