2026
- Jul 6, 2026Alliance DigitaleFRWPP Media Gaming, l'offre intégrée qui transforme le jeu vidéo en levier de croissance
WPP Media launches an integrated gaming offering; Gadsme named among strategic partners for in-game advertising.
- Jul 6, 2026InfluenciaFRLe gaming, c'est 3,6 milliards de joueurs, une attention inégalée et une efficacité prouvée : voilà pourquoi WPP Media veut structurer ce marché
WPP Media's gaming unit rationale; Gadsme listed in the partner ecosystem alongside Twitch, Roblox, and Gameloft.
- Jul 6, 2026J'ai un pote dans la comFRPourquoi WPP Media veut faire du gaming le nouveau terrain de conquête des marques
Coverage of WPP Media Gaming's launch and the brand opportunity in gaming.
- May 13, 2026GameBusiness.jpJPARROVA、Gadsmeのインゲーム広告を取り扱い開始——ゲーム空間に溶け込む広告枠で若年層へのリーチ拡大
ARROVA begins distributing Gadsme's in-game advertising in Japan, targeting younger audiences through non-intrusive placements.
- May 13, 2026ARROVAJPARROVA、Gadsmeのインゲーム広告商品の取り扱いを開始
ARROVA's own announcement of the Gadsme partnership for in-game ad distribution across premium titles.
- May 13, 2026TV TokyoJPARROVA、Gadsmeのインゲーム広告商品の取り扱いを開始
TV Tokyo's coverage of the ARROVA-Gadsme in-game advertising partnership.
- Feb 18, 2026La RéclameFRGaming : un média puissant, des annonceurs frileux
Coverage of the Alliance Digitale study on player perception and advertiser attitudes toward gaming.
- Jan 13, 2026MintedFRPourquoi les marques vont enfin investir dans l'in-game advertising en 2026
Why 2026 could be a turning point for in-game advertising; tagged to Gadsme.
2025
- Dec 11, 2025MobidictumENMake-A-Wish International and Gadsme bring "Unwrap the Power of a Wish" to gamers worldwide
A charity in-game campaign reaching over 300 million mobile gamers.
- Dec 11, 2025MintedFRL'Agence Bradford et Gadsme lancent une campagne programmatique inédite pour Easy Cash
A programmatic in-game campaign for Easy Cash, including a Football Manager 2026 activation.
- Dec 8, 2025Les ÉchosFRLa publicité dans les jeux vidéo pèsera plus de 10 milliards de dollars en 2026
A market feature quoting Gadsme CEO Guillaume Monteux on advertiser adoption of in-game. (Subscriber content.)
- Dec 8, 2025The Media LeaderFRAlexandra Chabanne (WPP Media) : « Les marques ne peuvent plus ignorer le gaming »
A WPP Media interview naming Gadsme among reference partners in the gaming ecosystem.
- Dec 5, 2025MintedFRWPP Media lance sa branche dédiée au gaming
On WPP Media's new gaming practice and the wider in-game advertising opportunity.
- Oct 22, 2025PocketGamer.bizENGadsme teams up with Zynga to bring immersive in-game ads to select titles
A partnership bringing intrinsic ad formats across select Zynga mobile titles.
- Oct 16, 2025GamesBeatENGadsme and Zynga partner to expand intrinsic in-game advertising
GamesBeat's coverage of the Zynga partnership and Gadsme's intrinsic ad formats.
- Oct 2025GamesBeatENGadsme secures immersive ad partnership for Football Manager 26
An exclusive three-year deal with Sports Interactive and Sega, debuting in Football Manager 26.
- Sep 28, 2025Sports InteractiveENSports Interactive ink three-year exclusive partnership with Gadsme
The publisher's announcement of the Football Manager partnership.
- Aug 5, 2025EskimiENEskimi teams up with Gadsme to offer clickable in-game ads
A DSP partnership giving Eskimi advertisers access to Gadsme's clickable in-game formats.
- Jul 27, 2025PocketGamer.bizENGadsme partners with Konami to bring immersive ads to games and esports
A publisher deal with Konami across mobile titles, with esports expansion.
- Jul 2025Esports InsiderENKonami and Gadsme announce in-game advertising partnership
Coverage of the Konami partnership and its esports dimension.
- May 22, 2025ExchangeWireENadWMG partners with Gadsme to unlock mobile in-game advertising for Xbox & PlayStation clients
adWMG taps Gadsme's mobile in-game inventory for console-focused advertisers.
- May 14, 2025IAS InsiderENIAS expands media quality solutions for in-game media buys
An IAS thought-leadership piece highlighting its measurement partnership with Gadsme.
2024
- Dec 3, 2024PocketGamer.bizENIn-game advertising firm Gadsme opens first US office
A New York office opening, with Don Reilley appointed VP US.
- Oct 21, 2024AdExchangerENThe in-game ad market is expanding, one SDK at a time
A feature on Gadsme's SDK for non-Unity engines (Unreal, Godot, Cocos2d, custom C++).
- Aug 13, 2024Global Games ForumENAntoine Jullemier moves to Gadsme as Head of Supply
An interview on Gadsme's supply strategy following a senior hire.
- Jun 11, 2024VerveENGadsme levels up with new revenue streams
A case study on revenue uplift from Gadsme's performance in-game technology (8x revenue growth, 3.4x fill rate, 2023 vs 2022).
2023
- Dec 6, 2023ExchangeWireENGadsme + BRAVE announce partnership
A partnership with BRAVE focused on intrinsic in-game advertising.
2022
- Dec 19, 2022TargetspotENTargetspot and Gadsme join forces to launch in-game audio ads
An audio ads partnership delivered via Targetspot's Targetplay division.
- Dec 16, 2022StratégiesFRIAS s'associe à Gadsme pour la pub « in-game »
French coverage of the IAS measurement partnership with Gadsme.
- Dec 15, 2022PR NewswireENIAS partners with Gadsme to provide greater transparency for in-game advertising performance
Wire distribution of the IAS–Gadsme measurement partnership.
- Sep 29, 2022BFM — Tech & CoFRGuillaume Monteux (Gadsme) : La publicité audio à l'assaut du jeu mobile
A BFM Business / Tech & Co TV segment with Guillaume Monteux on in-game audio advertising.
- Sep 15, 2022The Media LeaderFRLa plateforme Gadsme mise sur les publicités audio in-game
Coverage of Gadsme's audio ads launch alongside its display and video formats.
- Sep 14, 2022BusinessWireENTargetspot and Gadsme join forces to launch in-game audio ads to the world
The official BusinessWire release on the Targetspot audio partnership.
- Sep 14, 2022MarTech SeriesENTargetspot and Gadsme join forces to launch in-game audio ads
MarTech Series coverage of the Targetspot–Gadsme audio launch.
- Sep 12, 2022Le FigaroFRLa publicité audio à l'assaut du jeu mobile
A French feature on mobile audio advertising, featuring Gadsme.
- Sep 8, 2022GamesBeatENGadsme launches in-game monetization for audio ads
GamesBeat's coverage of Gadsme adding Audio Ads to its display and video formats.
- Sep 8, 2022PocketGamer.bizENGadsme branching into audio ads
PocketGamer's coverage of Gadsme's move into in-game audio formats.
- Jun 17, 2022PocketGamer.bizENAdmix and Happydemics execs join Gadsme
Senior hires: Nina Mackie (ex-Admix) and Antoine Clairet (ex-Happydemics).
- May 23, 2022La RéclameFRLes jeux vidéo vont abandonner les bannières publicitaires au profit des formats in-game
An interview with Guillaume Monteux on Gadsme's in-game ad technology.
- May 20, 2022E-marketing.frFRPublicité et Gaming : à quelle régie se vouer ?
A market feature quoting Guillaume Monteux, CEO and co-founder of Gadsme.
- Apr 20, 2022BFM — Tech & CoFRGuillaume Monteux (Gadsme) : Le spécialiste de la publicité dans les jeux vidéo lève 8 millions de dollars
A BFM Business / Tech & Co TV segment with Guillaume Monteux on the funding round and in-game ads.
- Apr 20, 2022L'Usine DigitaleFRGadsme, spécialiste français de la publicité dans les jeux vidéo, lève 8 millions de dollars
French coverage of the seed round led by Galaxy Interactive and Ubisoft.
- Apr 17, 2022Performance Marketing WorldENUbisoft backs in-game performance adtech venture Gadsme
Performance Marketing World on Ubisoft's backing of Gadsme.
- Apr 14, 2022Presse-citronFRLa publicité dans les jeux vidéo fait la réussite d'une startup française
French coverage of Gadsme's $8M raise less than a year after launch.
- Apr 11, 2022ForbesENUbisoft among $8 million investors in game-changing adtech platform
Forbes' write-up of Gadsme's $8M seed round.
- Apr 2022L'ADNFRAdTech et Gaming : Gadsme se positionne en champion de la publicité in-game
A profile of Gadsme tied to its $8M seed round.
- Apr 8, 2022Tech.euENFrench gaming ad startup plays in $8 million backed by Ubisoft
Tech.eu's coverage of the seed round.
- Apr 7, 2022FrenchWebFR[Seed] In-game advertising : Gadsme lève 8 millions de dollars auprès de Galaxy Interactive et Ubisoft
French coverage of the Gadsme seed round.
- Apr 7, 2022MobidictumENAdTech platform Gadsme raises $8 million in seed round
Mobidictum's coverage of the $8M seed round.
- Apr 7, 2022BeyondGames.bizENGadsme raises $8 million for non-intrusive ads, backed by Ubisoft
Coverage of the seed round and Gadsme's founding team.
- Apr 7, 2022European GamingENGadsme, the first in-game adtech platform allowing performance advertising, raises $8m in seed round
Coverage of the seed round and Gadsme's performance proposition.
- Apr 6, 2022AdExchangerENIn-game ad startup Gadsme raises $8 million after less than a year in market
AdExchanger's analysis of the funding round and Gadsme's early traction.
- Apr 6, 2022PocketGamer.bizENGadsme raises $8 million for non-intrusive ads, backed by Ubisoft
PocketGamer's coverage of the seed round and founding team.
- Apr 6, 2022GamesPressENGadsme, the first in-game adtech platform allowing performance advertising
The official press release on the Gadsme seed round.
- 2022Smaato / VerveENMobile advertising case study: Gadsme
A Smaato-hosted case study on Gadsme's in-game monetization (links to the Verve case study).
2021
- Feb 17, 2021CB NewsFRIn-Game advertising : Gadsme s'ouvre aux campagnes à la performance
CB News on Gadsme opening up to performance campaigns (CPC, CPA, CPI).
- Feb 11, 2021
2020
- Dec 16, 2020CB NewsFRIn-Game advertising : création de Gadsme
CB News on the founding of Gadsme by Guillaume Monteux, Luc Vauvillier and Simon Spaull.