2026
- Feb 18, 2026La RéclameFRGaming : un média puissant, des annonceurs frileux
Coverage of the Alliance Digitale study on player perception and advertiser attitudes toward gaming.
- Jan 13, 2026MintedFRPourquoi les marques vont enfin investir dans l'in-game advertising en 2026
Why 2026 could be a turning point for in-game advertising; tagged to Gadsme.
2025
- Dec 11, 2025MobidictumENMake-A-Wish International and Gadsme bring "Unwrap the Power of a Wish" to gamers worldwide
A charity in-game campaign reaching over 300 million mobile gamers.
- Dec 11, 2025MintedFRL'Agence Bradford et Gadsme lancent une campagne programmatique inédite pour Easy Cash
A programmatic in-game campaign for Easy Cash, including a Football Manager 2026 activation.
- Dec 8, 2025Les ÉchosFRLa publicité dans les jeux vidéo pèsera plus de 10 milliards de dollars en 2026
A market feature quoting Gadsme CEO Guillaume Monteux on advertiser adoption of in-game. (Subscriber content.)
- Dec 8, 2025The Media LeaderFRAlexandra Chabanne (WPP Media) : « Les marques ne peuvent plus ignorer le gaming »
A WPP Media interview naming Gadsme among reference partners in the gaming ecosystem.
- Dec 5, 2025MintedFRWPP Media lance sa branche dédiée au gaming
On WPP Media's new gaming practice and the wider in-game advertising opportunity.
- Oct 22, 2025PocketGamer.bizENGadsme teams up with Zynga to bring immersive in-game ads to select titles
A partnership bringing intrinsic ad formats across select Zynga mobile titles.
- Oct 16, 2025GamesBeatENGadsme and Zynga partner to expand intrinsic in-game advertising
GamesBeat's coverage of the Zynga partnership and Gadsme's intrinsic ad formats.
- Oct 2025GamesBeatENGadsme secures immersive ad partnership for Football Manager 26
An exclusive three-year deal with Sports Interactive and Sega, debuting in Football Manager 26.
- Sep 28, 2025Sports InteractiveENSports Interactive ink three-year exclusive partnership with Gadsme
The publisher's announcement of the Football Manager partnership.
- Aug 5, 2025EskimiENEskimi teams up with Gadsme to offer clickable in-game ads
A DSP partnership giving Eskimi advertisers access to Gadsme's clickable in-game formats.
- Jul 27, 2025PocketGamer.bizENGadsme partners with Konami to bring immersive ads to games and esports
A publisher deal with Konami across mobile titles, with esports expansion.
- Jul 2025Esports InsiderENKonami and Gadsme announce in-game advertising partnership
Coverage of the Konami partnership and its esports dimension.
- May 22, 2025ExchangeWireENadWMG partners with Gadsme to unlock mobile in-game advertising for Xbox & PlayStation clients
adWMG taps Gadsme's mobile in-game inventory for console-focused advertisers.
- May 14, 2025IAS InsiderENIAS expands media quality solutions for in-game media buys
An IAS thought-leadership piece highlighting its measurement partnership with Gadsme.
2024
- Dec 3, 2024PocketGamer.bizENIn-game advertising firm Gadsme opens first US office
A New York office opening, with Don Reilley appointed VP US.
- Oct 21, 2024AdExchangerENThe in-game ad market is expanding, one SDK at a time
A feature on Gadsme's SDK for non-Unity engines (Unreal, Godot, Cocos2d, custom C++).
- Aug 13, 2024Global Games ForumENAntoine Jullemier moves to Gadsme as Head of Supply
An interview on Gadsme's supply strategy following a senior hire.
- Jun 11, 2024VerveENGadsme levels up with new revenue streams
A case study on revenue uplift from Gadsme's performance in-game technology (8x revenue growth, 3.4x fill rate, 2023 vs 2022).
2023
- Dec 6, 2023ExchangeWireENGadsme + BRAVE announce partnership
A partnership with BRAVE focused on intrinsic in-game advertising.
2022
- Dec 19, 2022TargetspotENTargetspot and Gadsme join forces to launch in-game audio ads
An audio ads partnership delivered via Targetspot's Targetplay division.
- Dec 16, 2022StratégiesFRIAS s'associe à Gadsme pour la pub « in-game »
French coverage of the IAS measurement partnership with Gadsme.
- Dec 15, 2022PR NewswireENIAS partners with Gadsme to provide greater transparency for in-game advertising performance
Wire distribution of the IAS–Gadsme measurement partnership.
- Sep 29, 2022BFM — Tech & CoFRGuillaume Monteux (Gadsme) : La publicité audio à l'assaut du jeu mobile
A BFM Business / Tech & Co TV segment with Guillaume Monteux on in-game audio advertising.
- Sep 15, 2022The Media LeaderFRLa plateforme Gadsme mise sur les publicités audio in-game
Coverage of Gadsme's audio ads launch alongside its display and video formats.
- Sep 14, 2022BusinessWireENTargetspot and Gadsme join forces to launch in-game audio ads to the world
The official BusinessWire release on the Targetspot audio partnership.
- Sep 14, 2022MarTech SeriesENTargetspot and Gadsme join forces to launch in-game audio ads
MarTech Series coverage of the Targetspot–Gadsme audio launch.
- Sep 12, 2022Le FigaroFRLa publicité audio à l'assaut du jeu mobile
A French feature on mobile audio advertising, featuring Gadsme.
- Sep 8, 2022GamesBeatENGadsme launches in-game monetization for audio ads
GamesBeat's coverage of Gadsme adding Audio Ads to its display and video formats.
- Sep 8, 2022PocketGamer.bizENGadsme branching into audio ads
PocketGamer's coverage of Gadsme's move into in-game audio formats.
- Jun 17, 2022PocketGamer.bizENAdmix and Happydemics execs join Gadsme
Senior hires: Nina Mackie (ex-Admix) and Antoine Clairet (ex-Happydemics).
- May 23, 2022La RéclameFRLes jeux vidéo vont abandonner les bannières publicitaires au profit des formats in-game
An interview with Guillaume Monteux on Gadsme's in-game ad technology.
- May 20, 2022E-marketing.frFRPublicité et Gaming : à quelle régie se vouer ?
A market feature quoting Guillaume Monteux, CEO and co-founder of Gadsme.
- Apr 20, 2022BFM — Tech & CoFRGuillaume Monteux (Gadsme) : Le spécialiste de la publicité dans les jeux vidéo lève 8 millions de dollars
A BFM Business / Tech & Co TV segment with Guillaume Monteux on the funding round and in-game ads.
- Apr 20, 2022L'Usine DigitaleFRGadsme, spécialiste français de la publicité dans les jeux vidéo, lève 8 millions de dollars
French coverage of the seed round led by Galaxy Interactive and Ubisoft.
- Apr 17, 2022Performance Marketing WorldENUbisoft backs in-game performance adtech venture Gadsme
Performance Marketing World on Ubisoft's backing of Gadsme.
- Apr 14, 2022Presse-citronFRLa publicité dans les jeux vidéo fait la réussite d'une startup française
French coverage of Gadsme's $8M raise less than a year after launch.
- Apr 11, 2022ForbesENUbisoft among $8 million investors in game-changing adtech platform
Forbes' write-up of Gadsme's $8M seed round.
- Apr 2022L'ADNFRAdTech et Gaming : Gadsme se positionne en champion de la publicité in-game
A profile of Gadsme tied to its $8M seed round.
- Apr 8, 2022Tech.euENFrench gaming ad startup plays in $8 million backed by Ubisoft
Tech.eu's coverage of the seed round.
- Apr 7, 2022FrenchWebFR[Seed] In-game advertising : Gadsme lève 8 millions de dollars auprès de Galaxy Interactive et Ubisoft
French coverage of the Gadsme seed round.
- Apr 7, 2022MobidictumENAdTech platform Gadsme raises $8 million in seed round
Mobidictum's coverage of the $8M seed round.
- Apr 7, 2022BeyondGames.bizENGadsme raises $8 million for non-intrusive ads, backed by Ubisoft
Coverage of the seed round and Gadsme's founding team.
- Apr 7, 2022European GamingENGadsme, the first in-game adtech platform allowing performance advertising, raises $8m in seed round
Coverage of the seed round and Gadsme's performance proposition.
- Apr 6, 2022AdExchangerENIn-game ad startup Gadsme raises $8 million after less than a year in market
AdExchanger's analysis of the funding round and Gadsme's early traction.
- Apr 6, 2022PocketGamer.bizENGadsme raises $8 million for non-intrusive ads, backed by Ubisoft
PocketGamer's coverage of the seed round and founding team.
- Apr 6, 2022GamesPressENGadsme, the first in-game adtech platform allowing performance advertising
The official press release on the Gadsme seed round.
- 2022Smaato / VerveENMobile advertising case study: Gadsme
A Smaato-hosted case study on Gadsme's in-game monetization (links to the Verve case study).
2021
- Feb 17, 2021CB NewsFRIn-Game advertising : Gadsme s'ouvre aux campagnes à la performance
CB News on Gadsme opening up to performance campaigns (CPC, CPA, CPI).
- Feb 11, 2021
2020
- Dec 16, 2020CB NewsFRIn-Game advertising : création de Gadsme
CB News on the founding of Gadsme by Guillaume Monteux, Luc Vauvillier and Simon Spaull.
