0%
Viewability
vs. 45% walled gardens
Reach highly engaged audiences
inside premium games
+0%
ad recall lift
vs. traditional digital
+0%
purchase intent
vs. standard display
2x
more receptive
Players lean in and don’t skip
Launching non-intrusive in-game campaigns has never been easier
Brands can access thousands of games and target specific global audiences through Gadsme. All our publisher relationships are direct and exclusive
According to IAS and DoubleVerify, in-game campaigns consistently outperform traditional advertising
Because Gadsme’s formats respect the player experience, attention, memorization and ad recall are significantly higher
Immersive placements. Real attention. Measurable performance.
Gaming is a massive, global media consumed daily
Campaigns are activated and optimized in real time to maximize performance
Measurement is handled by the same trusted third-party partners used across web, social, linear TV and connected TV, making gaming results fully comparable to other media channels
Industry standards& trusted partners
Collaboration with leading verification and industry organisations including IAS, DoubleVerify, IAB and TAG ensures transparency, measurement accuracy and brand safety across campaigns
Brand safety isfundamental to Gadsme
Gadsme has direct contracts with 100% of its games,
ensuring full control over its inventory
All games are reviewed and categorized
to provide brands with environments aligned with their values and campaign objectives
Data-drivenactivation
Advanced audience targeting combined with real-time campaign analytics.
Full delivery control, transparent and automated reporting and measurable ROI across premium gaming environments
Increase revenue
Directly connected to the largest programmatic DSPs and direct Advertisers globally. Premium brand inventory to make your game stand out and drive stronger CPMs
Real-time performance analytics
Track impressions, exposure time and campaign performance in real time. Benchmark results against other digital channels using standard KPIs demonstrate the efficiency of gaming as a media
Brand lift surveys conducted on Gadsme inventory shows an average 35% in ad recall, and uplift of +25 pts on both brand image and consideration
Native in-game ad formats
Standard IAS creatives are rendered directly within gameplay environments such as stadium billboards, racing circuits and urban landscapes. Designed to preserve player experience
Full campaign control
Flexible execution through direct campaigns or programmatic integrations. Control over pricing, pacing, placements and frequency
Exclusive, fraud-free gaming inventory
100% exclusive inventory from 200+ game studios worldwide. Saturation-free environments with share of voice options. Only less than 0.5% of IVT is measured across Gadsme portfolio
A direct route for brandsto advertise inside premium games
A streamlined gateway connecting brands and agencies to exclusive inventory across mobile, PC and console environments
Gadsme own DSP
Market SSPs/DSPs
Brands & agencies
Curated games
Curated audiences
Private Market Places
Themed game
Designed to targethard-to-reach audiences
Gaming audiences are highly engaged and difficult to reach through traditional channels and as such are high value
Gadsme enables responsible monetisation while allowing brands to reach players in a natural, immersive environment that fully respects gameplay
Activate campaigns inside premium games
Gamers are not just players, they are parents, students and high income consumers, and mass reach is now available inside the world’s top premium video games
Measurable, brand-safe activation across exclusive gaming environments