Company

In early 2019, our founders had the same desire to build a new company in an industry that they love above all: video games. Previous to that, Guillaume and Luc worked successfully together for 9 years building a company in the digital sector that they sold together to Altice in 2017. Then they met with Simon.

For more transparency and direct handling of major DSPs, both direct and programmatic, the founders wanted to sort out the growing complexity of digital advertising and return to the game studios their fair share of the business.

For the players, they wanted to introduce a new way to advertise in the game without interrupting the gameplay. Hence their vision and envy was transformed into a company with determination and hard work: thus GADSME, letterally Ads in Game was created.

All technologies have been built in house and are proprietary.